Privacy policy

PRIVACY POLICY

Last updated: January 2026

Éterne, LLC (“Éterne,” “we,” “our,” or “us”) values your privacy.

This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit www.eterne.com (the “Site”), make a purchase, or interact with our marketing communications.

It also describes your choices and rights under the California Consumer Privacy Act (CCPA / CPRA), other applicable U.S. state privacy laws, and international data protection laws where applicable.

Information We Collect

We collect personal information in the following ways:

A. Information You Provide Directly

  • Contact details (name, email, phone number, shipping and billing address)

  • Account information (if you create one)

  • Purchase and payment details (processed through Shopify Payments, Shop Pay, or other processors)

  • Customer service communications, reviews, and survey responses

B. Information Collected Automatically

When you browse our Site, we automatically collect information through cookies, pixels, and similar technologies, including:

  • Device type, browser, IP address, and approximate location

  • Pages viewed, links clicked, time spent on the Site, and cart activity

  • Referring URLs and interaction with emails or advertisements

These technologies may be set by Éterne or by service providers such as Shopify, Google Analytics (GA4), Meta (Facebook/Instagram) Pixel, Klaviyo, Privy, Klarna, and Lucky Orange.

C. Information from Other Sources

We may combine information we collect with data received from:

  • Advertising partners (Meta, Google, TikTok, Pinterest)

  • Analytics and marketing platforms (Klaviyo and similar providers)

  • Payment and fraud-prevention providers (Shopify Payments, Klarna, PayPal)

We collect and use personal information only as reasonably necessary to operate our business, process orders, improve services, and comply with applicable law.
We do not collect sensitive personal information as defined under applicable state privacy laws.

Use of Information

We use your personal information to:

  1. Process orders and deliver products.

  2. Communicate about purchases, returns, and customer service.

  3. Personalize your shopping experience and display relevant content.

  4. Conduct marketing and advertising, including retargeting via Meta Pixel and Google Ads and creating inferences from browsing activity for marketing segmentation.

  5. Improve website performance, security, and fraud prevention.

  6. Comply with legal obligations and recordkeeping requirements.

We do not sell personal information for money.
We may share information for “cross-context behavioral advertising” as defined under California law.

Cookies and Tracking Technologies

Cookies and similar technologies help us understand site usage and provide personalized marketing.

Types of Cookies

  • Strictly Necessary: Required for core functions (checkout, account login, security).

  • Performance & Analytics: Google Analytics and similar tools.

  • Advertising & Marketing: Meta Pixel, Klaviyo, TikTok, Google Ads.

Meta Pixel and Similar Tools

We use Meta Pixel to measure ad performance and reach interested shoppers on Meta platforms. Information collected may include browser type, pages visited, and purchase activity. Data is shared with Meta in accordance with Meta’s Data Policy.

Non-essential cookies are activated only after consent via our cookie banner. You may update preferences through “Cookie Settings” in the footer.
Our Site honors Global Privacy Control (GPC) signals.

How We Share Information

We may share personal information with:

Service Providers

  • E-commerce and hosting providers (Shopify)

  • Payment processors and fraud tools (Shopify Payments, PayPal, Apple Pay, Google Pay, Klarna)

  • Customer support tools (Re:amaze)

  • Fulfillment, shipping, and returns providers (Loop Returns, AIMS)

  • Website functionality tools (Smart Wishlist, Searchanise)

These providers are contractually required to use personal information only to perform services on our behalf.

Advertising & Analytics Partners

  • Marketing platforms (Meta, Google Ads, TikTok, Pinterest)

  • Analytics providers (Google Analytics / GA4, Lucky Orange)

  • Affiliate platforms (ShopMy, Rakuten / Awin)

  • Email marketing tools (Klaviyo)

These partners may use data for cross-context behavioral advertising as permitted by law.

Legal Requirements

We may disclose information if required by law or to protect our rights and customers.

Retention and Security

We retain personal information only as long as necessary for the purposes described or as required by law.

  • Account & order data: 2–7 years or as legally required

  • Checkout/transaction data: 2–7 years per tax and financial law

  • Marketing data: Until unsubscribe or deletion request

  • Analytics logs: Shopify up to 2 years; Google Analytics 2–14 months

  • Support communications: Retained unless deletion requested

We use industry-standard security measures, but no online system is completely secure.

Notice of Financial Incentive

We may offer discounts or promotional benefits in exchange for personal information, such as signing up for marketing emails.

Personal Information Collected

  • Email address

  • Marketing preferences

  • Information about whether you redeem a discount or interact with emails

We do not collect sensitive personal information for these programs.

How the Incentive Works

When you sign up for marketing communications, you may receive a one-time welcome discount. Participation is voluntary and you may opt out at any time by unsubscribing.

Value of the Incentive

The value of the discount is reasonably related to the value of your engagement with our marketing, including:

  • Insights about marketing performance

  • Increased likelihood of purchasing

  • General engagement with content

We estimate this value based on the cost of offering the discount and anticipated revenue from marketing communications.

You may withdraw at any time by clicking “unsubscribe.” We will not discriminate against you for choosing not to participate.

Your Rights and Choices

Depending on your state or country of residence, you may have the right to:

  • Right to Know / Access

  • Right to Delete

  • Right to Correct

  • Right to Opt Out of Sale or Sharing

  • Right to Opt Out of Targeted Advertising

  • Right to Opt Out of Profiling (where applicable)

  • Right to Limit Use of Sensitive Information (California only — we do not use SPI in a way that triggers this right)

  • Right to Appeal denied requests

To exercise your rights, email support@eterne.com.

We verify requests by matching your email and order details. We may request:

  • Order number

  • Shipping address

  • Last four digits of payment method

We do not require government identification.

If your request is denied, appeal instructions will be provided.

Children’s Privacy

Our Site is not intended for children under 13. We do not knowingly collect their personal information.

International Transfers

Information may be transferred to and processed in the United States, Canada, the European Union, and other countries where service providers operate.

Additional information for EU and UK residents is provided below.

EU / UK PRIVACY ADDENDUM

This Addendum applies to individuals located in the European Union and United Kingdom and supplements the Privacy Policy.

1. Data Controller

ÉTERNE, LLC
13113 Bach Way Cerritos, CA 90703

Email: support@eterne.com

We have appointed an EU and UK representative where required.

2. Personal Data We Collect

  • Contact information

  • Order and transaction data

  • Account information

  • Customer service communications

  • Online identifiers and usage data

  • Marketing engagement data

We do not intentionally collect special categories of personal data.

3. Lawful Bases for Processing

Purpose Lawful Basis
Order fulfillment Performance of contract
Customer support Performance of contract
Fraud prevention Legitimate interests
Website analytics Legitimate interests
Marketing Consent (where required)
Legal compliance Legal obligation

4. Cookies

We rely on consent for non-essential cookies where required.

5. Recipients

We share data with service providers, payment processors, marketing partners, and legal authorities as described above.

6. International Transfers

Transfers outside the EU/UK are safeguarded through Standard Contractual Clauses (SCCs) and appropriate legal mechanisms.

7. Data Retention

Data is retained only as long as necessary for stated purposes.

8. Your GDPR Rights

  • Access

  • Rectification

  • Erasure

  • Restriction

  • Data portability

  • Objection

  • Withdraw consent

  • Lodge complaint

EU residents may contact their local supervisory authority.
UK residents may contact the ICO (www.ico.org.uk).

9. Automated Processing

We use limited automated processing for marketing segmentation. We do not engage in automated decision-making producing legal or similarly significant effects.

10. Updates

Updates will be posted on the Site and take effect as indicated.

11. Contact

support@eterne.com