FREE DOMESTIC SHIPPING ON ORDERS OVER $100

Press

Contact press@eterne.com

1/18/23
Sorry to the Basics in My Closet — These 2023 Updates Might Replace You
Do you ever start shopping and realize that you don’t just want one or two items but suddenly crave an entire wardrobe overhaul?
Read More >
1/3/23
New California Cotton-Centric Staples Brand Éterne Fills American Apparel Market Gap
When LA-based stylist Chloé Bartoli couldn’t find the perfect tank top for a shoot, she decided to make one.
Read More >
12/28/22
Unpacking 9 Top Editors’ Fashion Capsule Wardrobes
If we had to sartorially summarize 2022, we would describe it as the year where wardrobe essentials reigned supreme. Thanks to a solid roster of brands--The Frankie Shop, The Row, COS, and Totême...
Read More >
12/14/22
The Secret Sweater Brand Celebs Can’t Stop Wearing
If you haven’t already, now’s the time to add the Éterne clothing brand to your sartorial lexicon. The quiet new label has quickly become the backbone of several of our most-liked celebrity outfits since its launch...
Read More >
12/19/22
The Underrated Yet Extremely Essential Basic I’m Buying on the Cheap
There are some fashion items that are so rudimentary that I can never remember to buy them, and when I really need them and tell myself...
Read More >
12/14/22
The 24 Coziest Winter Sweaters for Women, from Cashmere to Cable Knits
Welcome to hygge season. While you may not be ready to accept the earlier sunsets, the arrival of cold weather does bring about...
Read More >
10/4/22
7 Turtlenecks to Elevate Your Wardrobe This Fall
The turtleneck, a true fall essential, is proving to be ruling our closets this season. We all love the elegance of a classic turtleneck, but the resurgence...
Read More >
9/24/22
The Secret Tricks of a Stylist Who Dresses the A-List
Kate Young is behind Hollywood’s most famous red-carpet looks. She reveals what the rest of us can learn from them, from padding your hips to ironing.
Read More >
9/13/22
29 Work Outfit Ideas Approved by BAZAAR Editors
Let the latest installment of our #FitCheck series inspire your office outfits.
Read More >
8/26/22
Hailey Bieber Wears This Basics Brand Religiously
— and So Does the Rest of Hollywood. Sure, maybe everyone's talking about fall fashion these days, but when it comes to finding seasonless basics like tees...
Read More >
8/8/22
12 Cute Fall Outfits to Make Transitional Dressing a Breeze
Let the layering begin. It might still be summer, but mentally, we’re in sweater-weather mode thinking about all the cute fall outfits...
Read More >
8/4/22
The Best Brands For Wardrobe Staples
The key to a chic wardrobe is high-quality basics – elevated timeless items that can be worn season after season without fail.
Read More >
6/8/22
The 5 Types of White T-shirts Every Woman Should Own
Do you start each morning staring at a closet of clothes, but are still usually clueless on what to wear? You might be in need of a little wardrobe TLC.
Read More >
3/11/22
In An Era of Viral Excess, How Do Quiet Brands Make Noise?
In some cases, their success lies in the fact that they don’t. Like it or not, we’re living in the age of going viral, even when it comes to success in fashion.
Read More >
1/4/22
Hailey, Rosie & Kendall Are Mapping Out The New 'Countryfile' Trend
While some rang in 2022 in super slinky party dresses that would have made Paris Hilton blush, other stars retreated to the countryside...
Read More >
11/11/21
Éterne Makes Elevated Essentials You'll Want to Live In
Chloé Bartoli launched the brand to create basics she could never find for styling clients. One year after Éterne's launch, it's a destination for quality essentials.
Read More >
10/29/21
What Are the Best Long-Sleeved T-shirts for Women?
As with any kind of T-shirt — whether black, white, or borrowed from the boys — determining the “perfect” long-sleeved tee is subjective....
Read More >
7/21/21
The 34 Best Pairs of Underwear for Women
A comfortable, well-crafted pair of underwear is the unsung hero of wardrobe staples. It's ubiquitous yet underrated; it's necessary but perpetually relegated...
Read More >
5/27/21
The 27 Best White Tank Tops in Summer 2021
Plain white T-shirts will always have a place in our wardrobe, but the best white tank tops are the undisputed champions of summer...
Read More >
5/11/21
Bodysuits to Layer With Every Kind of Outfit
We have all been there at one point or another: you have the cutest outfit in mind, but when you go to tuck your blouse into your pants or skirt...
Read More >
4/28/21
Design Theory: Stylist Chloe Bartoli Goes Into Her Archives for Eterne’s Second Collection
Launching a fashion label amid the pandemic may seem like a risky move, but fashion stylist Chloé Bartoli proved that having a concrete vision and...
Read More >
1/16/2021
These 6 Basics are Officially Over
Ready for a fresh batch of wardrobe basics? As we sink our teeth into 2021, it's only natural that we sit down to discuss the upcoming styles that will dominate...
Read More >
12/28/2020
What Fitness Guru Tracy Anderson Can't Live Without
If you’re like us, you’ve probably wondered what famous people add to their carts. Not the JAR brooch and Louis XV chair but the...
Read More >
12/10/2020
Get Ready Ladies for New Loungewear That Will Take Your Breath Away
At this time, old man winter has a legitimate claim to the throne. From here on in, the winter season will call for comfort and coziness, regardless of where you...
Read More >
10/2/2020
Kaia Gerber Proves that Investing in Great Basics is the Key to Style Success
As though we needed more convincing that true style power lies in restraint, Kaia Gerber stepped out in Malibu with Aussie actor Jacob Elordi...
Read More >
9/22/2020
Emerging Basics Brand Eterne Offers Affordable, Celeb Worthy Tailoring for Everyone
There was not a specific moment, but more of a culmination of years of frustration," Chloe Bartoli, well-established celebrity stylist to names like Selena...
Read More >
9/12/2020
Meet the Stylist Turned Designer Behind Kaia Gerber and Emily Ratajkowski's Perfectly Fitting Tees and Tanks
In the absence of red carpets, celebrities and influencers have been dressing down—way down. Over the last several months of quarantines and canceled...
Read More >